|Cristiano Ronaldo and Sergio Ramos with the new Real Madrid shirt 2013/2014|
The campaign is called Real Fan. All those fans who upload their photo with the new shirt in www.realmadrid.com/adidas will appear in the back of the players' shirts. It is another form to get loyalty of the millions of fans who follow the team Real Madrid and buy the official clothing. Thus, the club and the sponsor want to reward all those fans who buy this shirt.